Mobility Trend 2024: Diversification of Subscription Models
The landscape of car ownership and use will continue to change rapidly in 2024. The diversification of subscription and leasing models is also continuing. Consumers and businesses are no longer limited to rigid, long-term leasing contracts; instead, they are offered customized solutions that suit their individual lifestyles and mobility needs. This trend is an opportunity for leasing companies to innovate and remain relevant in a market increasingly dominated by OEMs and online platforms.
Advanced leasing with innovative subscription solutions
The Abo-OS solution stands out by addressing critical challenges faced by leasing companies today:
In a market where customer relationships are increasingly shifting to OEMs and online players, Abo-OS helps leasing companies continue to build direct customer relationships. By offering a subscription model, leasing companies can provide a modern and flexible alternative to traditional car ownership or long-term leasing.
Abo-OS bietet eine schnelle und kosteneffiziente Implementierung innerhalb Ihrer eigenen Corporate Identity (CI) und reduziert so die Komplexität und Kosten, die mit der digitalen Transformation verbunden sind.
Abo-OS is a complete solution that includes a modern, white-label online shop and a powerful back office. This includes everything from vehicle catalogues and product detail pages to check-out processes and a customer area. All with the aim of presenting the range in the best possible way and bringing it to the customer. The high level of automation and pre-built integrations ensure efficiency throughout the entire process, from vehicle hire to invoicing and returns.
Added value: possibility of alternative shops for B2B and B2C use cases
A key function of Abo-OS is the possibility for the provider to operate ‘Alternative Shops’ for different mobility offers. This function is flexible and can be customised to different needs. Providers can address large corporate customers (B2B) as well as private customers and small businesses (B2C). Leasing companies benefit from this:
Fast and cost-efficient implementation customised to the CI. Optimised customer journey so that users can easily find their way around and complete their transactions.
The system includes all the necessary components - vehicle catalogues, product detail pages, check-out processes and customer areas - to ensure a seamless and engaging experience.
Customisable shop system that can be tailored to the CI and gives customers a professional and coherent corporate image.
High level of automation and integration so customers enjoy a better user experience, from search and booking to delivery and returns.
White-labelled booking experience for corporate and private customers
Made for corporate or private customers
One of the outstanding features of Abo-OS is its ability to effectively serve both corporate (B2B) and consumer (B2C) use cases.
B2B Use Case: Driver-Specific Rates and Logistics
For corporate customers, Abo-OS enables the provision of driver-specific rates in accordance with the company car policy. This enables companies to:
Setting tariffs based on the specific needs and usage patterns of different drivers within the company. This ensures that subscription costs are in line with actual usage and budget allocation is optimised.
Ensure that all rates and usage comply with company policies and provide a standardised approach to vehicle subscriptions across the company.
Streamline approval processes for new subscriptions to make it easy for fleet managers to approve or reject requests based on predefined criteria.
Efficiently manage the logistics of vehicle delivery, maintenance, and return. This reduces downtime and ensures that vehicles are available when and where they are needed.
Scenario B2B subscription for leasing companies for corporate customers
A sales manager (key account manager) of a leasing company is responsible for the subscription business and offers models for periods between 1 and 12 months.
The customised pricing models that can be configured with Abo-OS, as well as the optimised policy approval and workflow features, simplify support for customers, such as fleet managers of large companies, who in turn want to offer customised mobility services for their employees.
In both cases, CO2 budgets can also be integrated to improve the company's sustainability standards. Leasing companies can transform their business from traditional leasing providers to comprehensive mobility providers to serve their customers more effectively by introducing digital solutions and sustainable practices.
B2C Use Case: Identity and Credit Checks, Online Payments
For private customers, Abo-OS integrates essential functionalities that enhance the user experience:
The software includes built-in identity verification and credit checking mechanisms. This ensures that customers are authenticated and creditworthy, reducing the risk of fraud and non-payment.
Integrated online payment systems allow customers to make payments quickly and securely. This convenience enhances the overall customer experience, making the subscription process straightforward and hassle-free.
Customers can easily manage their subscriptions through an intuitive interface, accessing information about their vehicle, payment history, and subscription terms.
B2C subscription scenario for leasing companies for private customers
For leasing companies, it is essential to adapt to these changes. Abo-OS offers an elegant, modern and comprehensive tool to facilitate this transition. For example, a leasing company sales manager responsible for private customers in the new car subscription department uses integrated identity and credit checks together with online payment systems to simplify the user experience.
For the department manager, a solution that streamlines the entire process is also crucial to run the department efficiently while providing an excellent service to private customers.
The Future is Now
For leasing companies facing the challenges of the modern automotive market, ABO-OS offers a path to success. By introducing digital solutions and new mobility formats, leasing companies can build strong customer relationships, reduce IT complexity and offer innovative services that meet customers' evolving needs.
With Abo-OS the future of mobility is within reach.
